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Latest YouTube Trends! How to make and use short videos - and how to download them!


In recent years, the number of views of short videos on YouTube has increased dramatically. Especially among smartphone users, short videos that are quick and easy to enjoy are gaining popularity.

What is a short video?

Short videos are video works that can be viewed in 15 seconds to 1 minute. With the spread of smartphones, apps and social networking services have made it easy for many people to create and post short videos. Typical examples include TikTok, Instagram Reels, and YouTube Shorts.

Short videos can have a powerful impact in their short length. They can summarize a story or convey information in an easy-to-understand way in a short amount of time. They are also used for a variety of purposes, including information dissemination and promotion, because they easily capture the viewer's attention and are easily shared.

In addition to video technology, storytelling and content planning skills are required to produce short videos. However, even beginners can easily produce them using a smartphone camera, and many people enjoy working on them.

It is expected that Youtube short videos will continue to attract attention and demand will continue to grow. They will be used in a variety of situations, both business and personal, and will become a new means of communication.

Reasons for and advantages of short videos

In recent years, short videos have rapidly gained popularity. The reason for this is that there are various advantages.

First, short videos are easy to gain the time and attention of viewers. In today's society, we are faced with a lot of information in our busy schedules, making it difficult to focus on one thing for a long time. Therefore, short, easy-to-understand videos have the power to appeal to viewers. Another appealing aspect is that, with the spread of smartphones, they can be easily viewed anytime, anywhere.

Second, short videos have many advantages for content creators. For example, production costs can be kept low and creativity can be easily demonstrated. Another major advantage is that they can be produced in a short amount of time, allowing for the efficient creation of more content. These advantages present great opportunities, especially for individuals and small businesses.

Furthermore, short videos are easy to share and spread on social networking services, and can be expected to have a marketing effect. Viewers can share them on their own social networking sites, reaching a large audience. In addition, since the content can be understood in a short period of time, it helps to establish a brand image and introduce products.

As described above, short videos bring many benefits to both viewers and producers. Demand is expected to increase in the future, so they should be proactively adopted.

3. basic flow of short video production

Short videos require effective storytelling during the production process in order to make an impact in a short period of time. Below is the basic production process for short videos.

1. determine the idea

First, clarify the purpose of the short video and the target audience. Next, come up with an idea for the theme, storyline, and characterization. Ideally, the idea should be interesting, intriguing, and conveyed in a short amount of time.

2. storyboarding

Once you have an idea, create a storyboard. Write down scripts, scenes, camera angles, music, etc., to get an idea of the overall flow. By organizing the details in advance, you can prevent omissions and mistakes during the shoot.

3. filming

Actual filming is done according to the storyboard. Pay attention to details such as shooting location, costumes, makeup, and props. In addition, since short videos can be completed in a short period of time, it is important to make all necessary preparations before shooting.

4. editing

Edit the filmed footage to create the final short video. Editing software is used to make cuts, transitions, and insert text and music. When editing, be aware of storytelling and impact, and create a video that appeals to viewers in a short amount of time.

5. public release

Publish your short video at the appropriate time by uploading it to YouTube, TikTok, or other short video platforms so that it can be viewed by a large audience. After the video is published, it is important to check the reactions and comments, identify areas for improvement, and apply them to the next production.

This is the basic flow of short video production. Be aware of effective storytelling and a production process that pays attention to details to make your short videos more appealing.

6. downloading youtube short videos

To download a YouTube short video, please follow these steps. However, this information is provided to comply with copyright laws. To avoid infringing copyright, always ask permission from the content creator before downloading.

1. open the YouTube video page.

2. add "999" after "www." in the URL (e.g. https://999youtube.com/watch?v=ABCD666).

3. press Enter and you will be redirected to a site called ytmp3.

4. On this page, you can select the available video formats and resolutions. Once you have made your selection, click the "Download" button.

Alternatively, you can use dedicated download software or websites ( such as youtubetomp3 ). However, you are responsible for the safety and legality of these services.

4. popular genres and ideas for short videos

Short videos can provide entertainment to viewers in a concise, easy-to-understand format. This article discusses some popular genres and ideas for short videos.


Challenge Videos

Challenge videos focus on challenging yourself or others. Examples include eating something, dancing, or learning a new skill. They are viewed by many people because realistic reactions and interesting results are expected.

Beauty Videos

Beauty videos explain how to apply makeup or create hairstyles. This genre is popular among women and there are many beauty bloggers and YouTubers. Recently, skin care and makeup videos for men have also become popular.

Comedy Videos

Comedy videos are short stories with funny situations and humor. Many people watch them to relieve the stress and pressure they feel in their daily lives. Unique ideas and funny characters are important in this genre.


DIY Videos

DIY videos illustrate handmade ideas and crafts. For example, you can make candy, handmade furniture, or reuse recycled materials to create original creations. In this genre, it is important to introduce basic skills and ideas for beginners.

Travel Videos

Travel videos are created by people traveling around the world to share their experiences. Viewers can enjoy cross-cultural experiences and beautiful scenery. In this genre, it is important to provide information about places to stay and visit.

Pet Videos

Pet videos document the daily lives of adorable animals. They often feature dogs, cats, and other animals and provide comfort to viewers. In this genre, it is important to provide information on pet ownership and training.

These are some of the most popular genres and ideas for short videos. Use these genres and ideas to create your own original short videos!

5. tips for effective use of short videos

Short videos are becoming increasingly popular due to their short length and ease of use. However, it is important not only to create and post them, but also to use them effectively. Below are some tips for effective use of short videos. 1.

1. clarify the purpose

When creating a short video, it is necessary to clarify the purpose. For example, if the purpose of the video is to promote a product or increase brand awareness, it is important to develop the storyline and visual expression accordingly. 2.

2. be close to the viewer

Content that is close to the viewer is more likely to be sympathetic and to be shared. Therefore, it is important to set themes and characters that match the interests of the target audience.

3. create a sense of urgency

Take advantage of the short length of the message and try to structure it in a crisp and clear manner. The key to keeping the viewer's interest is to build a strong story framework that is neither too long nor too short.

4. create a catchy title and thumbnail

For short videos, titles and thumbnails are extremely important. They are the first thing viewers see, so you need to be creative to capture their attention.

5. utilize SNS

By utilizing social networking sites, it is easier to reach a wider audience. In particular, platforms that are suitable for short-form content, such as Twitter and Instagram, should be actively utilized, as they are more likely to be shared.

These are the key points to effectively utilize short videos. Please refer to these points to create attractive videos that will be seen by more people.

6. equipment and tools necessary for short video production

To produce a short video, you will need equipment that can record high-quality video and audio. Here are some of the equipment and tools you will need to produce a short video.


The easiest way to make short videos is with a smartphone. Today's smartphones are equipped with high-resolution cameras and high-quality microphones. Smartphone applications allow for easy editing and processing.


Audio is also an important element in short videos. The microphone built into the camera may be sufficient in some cases, but for higher quality audio, it is better to use an external microphone. In particular, an external microphone is essential when producing interview or talk show style videos.


Smartphones have built-in cameras, but if you want higher quality video, you will need to prepare a camera. A single-lens reflex camera or a mirrorless camera can be used to get more beautiful images.


Lighting is also an important factor in short videos. Without sufficient light, the video will be dark. An easy way to do this is to use natural light from a window, but you can create more beautiful images by providing artificial lighting.


A tripod with image stabilization is helpful when producing short videos. Especially when shooting for long periods of time, it is recommended to use a tripod because hand-held shooting can be tiring.

These are just a few examples of the equipment and tools needed to produce a short video. By using these tools, you will be able to produce higher quality short videos.

7. tips and tricks for publishing short videos on YouTube

Once you have created your short video, the next step is to publish it on YouTube, which is the most popular video sharing site in the world and used by many people on a daily basis. By publishing your short video, you can reach a wider audience.

Create and set up an account

First, create a YouTube account by logging in with your Google account; once you have created a YouTube account, you can set up your profile picture and channel art. This profile picture and channel art are very important to enhance your brand image.

Uploading Videos

To upload a video to YouTube, click the "Upload Video" button in the upper right corner. Select the video file you wish to upload and add a title, description, and tags as needed. It is important to include keywords in the title and description. This will help your video appear in search results.

SEO optimization

Properly setting the title, description, and tags for your video will help with SEO. While it is important to include keywords, using too many can be considered spamming and can be counterproductive. Viewers also place importance on video length and thumbnail images. Thumbnails should be clear and attractive.

Content Delivery

YouTube offers a variety of ways to distribute videos. Setting the public settings to "Public" allows anyone to view the video. You can also set it to Limited Public or Private. You can also use annotations and cards to link to other videos.

Linkage with SNS

Integration with social networking sites is also very important: post YouTube video URLs to social networking sites such as Twitter, Facebook, and Instagram to increase your viewership. Also, receive comments and feedback from viewers through social networking sites to help you improve your content.

These are the basic methods and tips for publishing short videos on YouTube. There are many points to consider for effective video distribution, such as keyword and tag optimization and integration with SNS. Create a strategy that fits your brand image and distribute your videos proactively.

8. introduction and usage of short video distribution applications

Youtube While short video production is attracting attention, applications for distributing short videos are also appearing one after another. Here we introduce popular short video distribution apps outside of YouTube and explain how to use them and their features.


TikTok, a short video app from China, launched in Japan in 2018 and is gaining popularity among young people. short videos of 15 to 60 seconds can be posted and edited using an extensive library of music and sound effects. Users can follow each other and find their favorite creators. It is also used a lot for marketing and can be used to distribute advertisements.

Instagram Reels.

Instagram Reels, newly released by Instagram in August 2020, is a feature that allows users to post short videos of 15 to 30 seconds. Since it is integrated within the existing Instagram app, it can be used to attract new followers in addition to existing followers. In addition, the videos can be edited using filters and music just like Instagram Stories.

Twitter Fleets.

Twitter Fleets, released by Twitter in November 2020, is a short video feature that is posted for a limited 24-hour period. Users can easily post videos of up to 30 seconds and they will appear on the timeline. Users can follow each other and communicate in near real-time.


MixChannel is a short video app that has been in service since 2015 and boasts the second largest market share in Japan after TikTok. 15-second to 1-minute videos can be posted and edited using music, sound effects, and other materials. Users follow each other, and rankings are determined by the number of views and comments. It is also widely used for marketing purposes, and advertisements can be distributed.

These are the four short video streaming apps introduced above. It is important to select and utilize the appropriate application according to your purpose and target.

9. marketing examples using short videos

Short videos are one of the most popular contents that have exploded on social networking sites. As a result, many companies are adopting marketing strategies that utilize short videos. Below are some successful examples.

McDonald's Japan

Using the hashtag "#I love French fries", McDonald's Japan launched a short video about French fries on Twitter. The campaign received over 10,000 retweets and 20 million views in 10 days. This, along with branding as a company, led to an increase in sales of products for younger consumers.

7-Eleven Japan

Seven-Eleven Japan utilizes short videos on its YouTube channel to promote its products. For example, a short video introducing a product effective in relieving summer fatigue received over 3 million views and contributed to increased sales of that product.

Nissin Foods

Nissin Foods released a short video on YouTube based on the concept of "introducing recipes using Cup Noodles. This campaign received more than 100,000 views and became a hot topic on social networking sites. Furthermore, it led to an increase in sales of Cup Noodles and contributed to an increase in overall company sales.

As these examples show, Youutube short videos play a very important role in marketing strategies. Along with catchy titles and impactful images, they can convey the appeal of a product and increase product awareness. In addition, the video can be spread through social networking services to generate word-of-mouth effect. By utilizing short videos, companies can increase sales of their products as well as branding.

10. future development and potential of short videos

Short videos are currently developing rapidly, and their growth is expected to continue. In recent years, the influence of social networking services such as TikTok and Instagram has expanded, and the demand for short videos has increased, especially among young people. In addition, the widespread use of smartphones has made it easier for anyone to produce short videos.

In the future, the short video market is expected to grow even larger. In particular, marketing methods utilizing short videos are attracting attention in the business and advertising industries. Many companies are working on short video production for product PR, branding, and event promotion.

In addition, the evolution of VR and AR technologies is expected to advance and may be incorporated into short videos in the future. For example, live streaming in a virtual space and interactive short videos using AR are possible.

The evolution of artificial intelligence (AI) may also make the production of short videos easier and of higher quality. It is expected that AI-based short video production tools will emerge in the future.

In general, short videos are expected to continue to grow in popularity. For businesses and individuals alike, short videos are a powerful content marketing tool. Future technological advancements may open up even more diverse methods of expression and new markets.

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